March 22, 2007

"Non é male", the best clip you will ever see.

Sometimes you come across something that is so brilliant it just makes you want to jump up and down, yell, play air guitar and do all manner of slightly embarrassing behaviours. That's how I felt when our friend Josh from GoDogGo Racing turned me on to this AMAZING commercial for Shell.

It is simply the best automotive commercial ever made. Film buffs will see the references to C'était un Rendez-vous and to Steve McQueen's LeMans and John Frankenheimer's Grand Prix. There is a SuperSqualo, there is a classic Nurburgring jump shot, there is Chris Amon, Jackie Ickx.... It's a Ferrarista's orgasm.

That's it I'm only buying Shell gas from now on!

Here is a large sized, not compressed by YouTube version you can save to your hard drive. Enjoy.


The commercial was directed by Antoine Bardou Jacquet and produced by David Stewart for Partizan


  1. Who ever directed this should make a car movie NOW!

  2. heard about it, read about it, Now I have SEEN IT!!!
    Awesome!!! Thanks

  3. Wow - so glad to have found a link to this at RennList. Fabulous and I agree - the writer / director MUST make a movie featuring race cars!

  4. Thanks for posting this. I've been searching for the downloadable version. What an awesome commercial.


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