And just for just for good measure compares struggling teams to ladies with credit cards.
I'm still reeling from reading the interview Bernie Ecclestone gave to an Asian marketing magazine. In it, Mr. E makes the argument that chasing a younger audience with social media is pointless because younger kids will not buy the goods and services F1 advertises.
"I'd rather get to the 70-year-old guy who's got plenty of cash. So, there's no point trying to reach these kids because they won't buy any of the products here and if marketers are aiming at this audience, then maybe they should advertise with Disney."I'll grant Bernie that most 15 year olds don't buy Rolex or investment services but I can guarantee him that at that age, drawing F1 cars in school notebooks was an obsession and running epic Gran Prix with model cars on the imaginary tracks of my bedroom floor consumed many an afternoon, the seeds of a life long passion.
Like many, I did in fact go on to purchase a Rolex and a few other things since as well.
For those who used to believe racing was something beyond just an advertising conveyance method, Ecclestone pities you but not as much as he pities " that poor" Oskar Pistorius...
"This poor guy in South Africa [Oscar Pistorius], for instance, has got more interest because of what happened with him than when he was winning gold medals. He won medals and afterwards nobody thought about him."As for the recent financial issues of smaller teams, Ecclestone compares the financially troubled teams to "ladies with credit cards"
"Just don't spend as much, These teams don't need to be in financial trouble. They need to think about what they have to spend and do the best they can with that. ... It's the same in everyday life, isn't it, really? It's the same problem with ladies and credit cards."
As if Formula One did not have enough of an image problem already.