February 21, 2013

How Does The World's Most Powerful Brand Present Its Newest Hypercar?

We're not talking about presenting to the media in Geneva but the private showing for those chosen by Ferrari to potentially buy the car.   Among the "chosen", our friend HFO, who must have been pretty excited to receive a very special  red T800 carbon fiber box in the mail!

Inside the red box a block of aluminum and carbon fiber teases the shape

The name is still a closely guarded secret but referring to it by its internal code,  perhaps  a way to get back at Ford.

Have fun HFO!


  1. Ferrari the world's most powerful brand? Not hardly. Probably not in the top 100 most recognized brands.

    1. http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/8005303/Coca-Cola-named-worlds-best-brand-for-11th-year-in-a-row.html


      Ferrari isn't in the top 10, and hasn't been for years. Coca Cola has dominated the worlds most recognized and powerful brands for years. I don't know where the people at that site got their data, but Ferrari has never been anywhere near the top 20, much less leading, ever. They don't have the income, the value, or the amount of recognition that Coca Cola has. No one has had the level of penetration in world markets like Coca Cola. Not even IBM, Microsoft, or any bank.

    2. They barely beat $200 million in revenue, not even close to even Apple.

  2. You'll find an explanation of this accolade on-line during the next few days. We've been scrutinising the data behind this claim and, if you're truly interested, I'll explain what it all means.

    Bear in mind power refers to 'rate of work', so when they say Ferrari is the most powerful, it has nothing to do with total brand value - instead it reflects how much of their total earnings are attributable to the strength (and application) of their brand..

  3. I don't believe that. I've seen a Ferrari maybe 6 times in my life, and I live in a very large city with lots of wealthy people. You know what I've seen in the slums of Thailand and Korea? Coca Cola machines. Ferrari is nowhere near a powerful brand as Coke is. Not even close.


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