Elegant livery, a touch of red evokes Japan but also the classic cars of the late 90s Hakkinen era.
No new title sponsor on the car though Mclaren teamed up with CNN international who used to have a spot on Caterhams.
The nose, long and low, hangs over the front wing, without that quasi-obscene appendage on the 2014 car.
Oddly, for a company whose boss professed not to want to look back just last month, the shadow of the MP4/4 looms large. Can't disagree with that marketing decision but the Alonso-Button "Back to the Future' video?
Awkward would be the kind way to put it.
Ouch! The internet however did not miss the chance at a new meme