"They will make Ferrari become American" Montezemolo

Luca di Montezemolo and Marco Mattiacci

It's open war now between Luca di Montezemolo and FIAT's chief Sergio Marchionne.

Marchionne's harsh words  during the Italian GP week end leave little room for maneuvering, except perhaps with respect to the size of di Montezemolo's exit bonus.  

Not that di Montezemolo is taking it sitting down.   Milano's Corriere della Sera quotes the Ferrari president as  calling this "the end of an era" and that Marchionne and the new family leadership at Fiat will make " Ferrari become American".

What does that mean and how does it relate to racing anyway?   Will they all have to wear sweaters?

with Gianni Agnelli, his son Edoardo Agnelli and Cesare Fiorio

It has to be seen in a historical context,  in the 1960's Enzo Ferrari flirted with selling the company to Ford then famously backed out ( resulting in the GT40 ).     In the 1990's Gianni Agnelli engineered a deal with General Motors which famously resulted in GM paying FIAT not to have to acquire  it.    Specifically excluded from that deal from the beginning was Ferrari, Agnelli had no intention of selling his prized jewel, one which was controlled at 90% not by FIAT but by the Agnelli family trust. (10% by Piero Ferrari)

Ferrari had been controlled but independent from FIAT since.

With Lapo and John Elkann

Di Montezemolo has been president at Ferrari since 1991, he's overseen the spectacular success  of the highly profitable road car division, gone from near bankruptcy and the lows of the 348 to the current lineup of arguably the best road cars in production.  Along the way he did not fall into the temptation to dilute the brand with SUV's or sedans or more "affordable" models as other competitors have done.  Thursday this week at the Ferrari board meeting, he's expected to announce the largest profit ever achieved by the company.

On the competition side, di Montezemolo

oversaw the Schumacher era with successes yet unrivaled in the past 20 years: 6 driver's Championships and 8 Constructor's titles.

But time passes, Agnelli is now gone as is his brother Umberto, both dying within a year of each other and what used to be the Agnelli family is now New York born John Elkann,  the chief executive at FIAT is now Canadian Sergio Marchionne,  FIAT is now FIAT Chrysler.

Marchionne has brought in "american style" management and the new group will go public in New York October of this year.   FIAT still has not built a decent car of note except the 500  so the prestige of Ferrari is key for success on the stock market along with Maserati and Alfa Romeo.  Some say Marchionne wants an American to head the prancing horse, some say he will step in himself.  For sure the plan is to expand production.

The doubt, many fear, is that a Scuderia Ferrari not insulated from the larger FCA group could be vulnerable to market pressures,   No wins at the track could be seen as a reason by shareholders to just pack up and go home,  like BMW did, like Toyota and Honda did.

These is the realities of giant conglomerates but it has never been Ferrari's, the one team that has participated in every single Formula 1 Championship since its inception.

Through thick and thin, triumph and misery.

Already press is speculating on the future of Fernando Alonso at the Scuderia. He and di Montezemolo were in the midst of renegotiating the 2017-19 contract extension, thought to be in the order of 30 million euro a year (based on what Mclaren Honda is said to have offered the Spaniard).    If Marchionne steps in, it would effectively have to be a now contract, says Autosprint, and the Canadian, notoriously averse to paying out big salaries , would be in a position to have to justify that huge contract while defending the deep and painful cuts made to FCA.

Complicated.

Not exactly the picture you want to present to potential investors.  Enzo's not happy.