April 10, 2014
Formula 1 finally accepts the internet exists and fans live there?
83 year old Bernie Ecclestone indicated FOM is "starting to work" on an app to provide fans with what they can already get on line: highlights?
After years of chasing kids getting off their digital lawn, indications are F1 is poised to get it all wrong. Stefano Domenicali is quoted as telling Mr.E that F1 needs an app "because younger fans don't want to look at a whole race".
Highlights should be free, they are the bait for what should be F1's app offering: a comprehensive, immersive experience with MORE than what you get on broadcast TV.
Think the old PPV multichannel offering from FOM but more, that's what we've been begging FOM to take our money for.
It would be expensive? Fine. "We don't do things for free" says Ecclestone. Fine. We'd pay for a truly great product. Highlights clips are ok but you can't do better than what is, like it or not, easily available out there for free now.
But if FOM offers a product which lets fans truly into the races, they will have a winner.