August 1, 2013

No Wrooom for you!

Journalists mourn loss of free vacation as Philip Morris pulls funding from the traditional Ferrari alpine holiday.

Another bullet to bite for Ferrari, the sole remaining Formula One team with a big tobacco sponsorship.  Tobacco advertising is banned from Formula One but only overtly,  the connection between F1, Ferrari and Marlboro is still alive and well in countries where tobacco advertising is still allowed.

Unfortunately big tobacco is not as big anymore and Philip Morris, or Altria as the company is now rebranded, pulled funding from the week long winter festivities in Madonna di Campiglio, held for the past 23 years to celebrate Ferrari and, more recently, Ducati's latest machines and drivers in front of the invited press.

A big blow for local hotels and businesses, and no more winter ski break for the motoring press,  no more pictures of F1 drivers' awkward skiing and bad riding,  no more more ice racing in Cinquecento and karts....

1 comment:

  1. You can't pay for this stuff with tobacco money, or lack of tobacco money anymore. Try with overpriced energy drinks :)


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