March 28, 2012

Can you smell the difference between rich and lean?

No secret we are big fans here at Axis and, as an Italian, there is more than a tinge of pride in the success of this company born in a tiny town in Veneto making ski boots.

I don't think you can be a gearhead and not enjoy this promotional clip, even if you don't know who Roger De Coster is!

Check it out


  1. When your eyes burn it's rich.
    When the exhaust burns it's lean.
    Like the video, great comments why we race!

  2. De coster.... You brought my childhood back.


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