February 28, 2012
The Twitter 500
Funny thing happened at the Daytona 500... well, more than one "funny" thing but, to make a long, long, long story short, the Daytona 500 was stopped and a Twitter race broke out.
What you see above is probably the first ever photograph tweeted by a race driver, from a race car, in the middle of a race.
The shot is from Brad Keselowsky who spent the interminable red flag period posting messages from the banks of Daytona. Twitter went nuts for hours, even the jet dryer truck got its own account!
The race? They went round and round, some crashed including Keselowsky and eventually someone won, who? Twitter.