There was a time when the motoring press were invited to lavish launches of new Formula One cars and showered with swag and free food. Then the economy took a turn and some teams went on a "look at me, I'm saving money". bender.
This year, only Mclaren did the traditional big launch, inviting the paddock-passerati to Woking to show off their mothership, their 2012 fighter and their bitching catering business.
Ferrari was planning on feeding tortellini to all but a freak snowstorm forced them to cancel and just release pictures and information online. Nobody noticed the difference, except those expecting a prancing horse tote bag.
Now, granted, a trip to Enstone in January, may or may not be an exciting proposition, but Lotus just dropped all pretense and produced a pretty cool, internet ready package, eliminating the traditional press outright.
The clip starts out with the YouTube's own Formula One Guitar sensation and then moves with a 5thGear presenter and with tweet friendly pit lane reporter Will Buxton, through a 20 minute infomercial. Too long? probably but you get all you care to know about the new E20.
E20 because it's definitively not a Renault, it's a Lotus now after being Renault, Benetton and Toleman, ah tradition!.
The E20 is not looking as radical as last year's car, with a "low step" nose and push rod front suspension.
Lotus will be on track this week at Jerez along with all other teams except for
(tx Timur for the clip!).
I think you mean E20, not R20 ;) E for Enstone... just round the corner from me.
ReplyDeleteYup, brain fart . Thanks for catching it How is Enstone in January anyway?
ReplyDeleteI thought Caterham was going to be there, and not Marussia....
ReplyDeleteoy...yes, clearly I should not have gotten out of bed this morning.
ReplyDeleteoh and as Scarbsf1 confirmed, this isnt even a new car, just the R19 with some new bits on it.
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