July 28, 2010

What Crisis? Ferrari sales up 10% in USA, more than 20% in China

I wonder who makes a higher profit/unit, Porsche or Ferrari. CG,want to weigh in?

Maranello, 27th July - The Board of Directors of Ferrari met today, chaired by Luca di Montezemolo, to examine the results of the second quarter of 2010.

Ferrari recorded revenues of 488 million Euro (8.6% up on the second quarter of last year), confirming a sustained rate of growth that has been helped by the sales of the Ferrari California and great success for the the 458 Italia and the 599 GTO, and by further developments in the personalisation programme. The number of cars delivered to the dealer network in the second quarter of this year was 2.6% up on the same period of 2009, at 1,615 units.

Increased income for the period, combined with continuous improvements to internal efficiency, meant that Ferrari recorded trading profit of 77 million Euros, a significant increase of 10%.

Over the first six months, Ferrari recorded revenues of 903 million Euros (compared to 891 in the same period of 2009). 3,200 cars were delivered to dealers, 2% more than in the same period of 2009. Trading profit for the first six months came to 116 million Euros, compared to 124 million Euros in the first half of 2009. The impact of a less favourable mix, especially in the first three months of the year, was only partly compensated by improvements in efficiency.
The industrial cash flow for the first half of the year has been extremely positive recording 124 million Euros.

As far as the markets are concerned, the U.S.A. has shown first good signs of recovery, with Ferrari seeing 10% growth. China has continued to grow at over 20%, a figure that is likely to rise further still in coming months.

2010 is proving to have a very positive trend after 2009 results that were stable.

Brand development activities in the areas of internet, licensing and retail are also continuing. The launch of the website in Chinese and the renewal of certain sections of the site, including the Formula One section, have practically doubled the number of visitors and page views over the first six months of 2010 and revenues from the Ferrari Store online grew by 40%. Ferrari’s social networking has also been a source of great satisfaction, with the official Ferrari Group on Facebook, in existence for just over a year, recently registering over a million fans.

Results from the retail and licensing world have been good too. Ferrari stores have recorded a growth of 40%, thanks in part to the opening of new locations, such as the ones in New York in Park Avenue and Johannesburg. Licensing activities have seen the renewal of important partnerships with prestige brands like Mattel for models and Acer for electronics.


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  1. I dunno, but if their Q2 revenue (not net income) just about covers the annual F1 budget, they are just a pretty (expensive!) face in the Fiat portfolio. My gut tells me Porsche takes a bigger margin / unit, considering they have true bread and butter products like the Boxster and Cayenne that contribute to some development on the more esoteric platforms .. I'm thinking of items such as HVAC, dash electronics, etc.

  2. Until the oil runs out :)

  3. Last I heard, 30-odd percent of every Ferrari road car sold goes into the racing operations, so you should probably figure that in.

    As far as the cost of running the F1 team goes, they make money off of that operation.

    Per unit profit? Doesn't really matter to me all that much.


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