I showed Mrs AC this commercial and asked her what it was selling, without hesitation she said "a lifestyle...". She did not notice it was for a 4 door Mini nor did she particularly care. It's a Mini Cooper, she said and it's cool. Score one for the Mini marketing department!
This new 4 door Countryman is perhaps not quite as "pretty" as the previous two and a half door version but it makes a lot more sense. Since it carries more dogs, children and pineapples than the Mini, should it be called the Midi?