... well, not really but it has become fairly accepted that Honda's failure in Formula 1 was due to bonehead management decisions and that blaming the global crisis was a convenient out.
STATEMENT FROM BMW TO FORMULA ONE EXIT OF HONDA
12/05/2008
Dr. Klaus Draeger, Member of the Board of Management of BMW AG, Development:
"It is with regret that we learnt of Honda’s decision. It has no bearing on BMW’s involvement in Formula One.
Our F1 involvement is an integral part of the company strategy. There is no better platform than Formula One for demonstrating our brand values. BMW, moreover, makes targeted use of the Formula One project as a technology accelerator for series production.
With the BMW Sauber F1 Team, we have from the start focused on high efficiency and have achieved our successes with a compact and powerful team. The cost-benefit ratio is commensurately positive. The measures now proposed by FOTA for significant cost cuts starting as early as season 2009 are a further important contribution."
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Show of hands - Who'd have thought that not getting any sponsorship for 2 years would come back and bite a team in the ass?
ReplyDeleteOh I see, that's just about everyone.
great photoshop AC!
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